For something many of us love and admire, creativity is a wildly misunderstood thing. One big mistake is seeing creativity as something only a few of us are born with, while the rest of us just have to sit back and watch the special people have all the fun.
But that’s not true at all. Creativity is in all of us. And just like with anything else we’re all capable of, like speaking with animals or levitating or controlling the weather, it comes more naturally to some of us than others. Some of us just need a little more practice. The more we practice, the better we get. And the better we get, the more energizing and encouraging it all becomes.
We can learn to let our minds stumble down new paths, discover the unexpected, and express what we find in words or imagery or emotions, abstract or concrete, big or small. Along the way, we realize everything can be a creative act. Planning meals for the week or walking to work can be as expressive and fulfilling as writing a novel or painting a portrait.
The 365 challenges in Brain Food are designed to help you find the many creative sides of yourself, whether you incorrectly think you aren’t creative or you’re already a creativity world champion (not a real thing) who could use a challenge. Take on one brief a day. Or binge them all. Or roll the dice and let fate decide. There is no right or wrong. The worst thing that can happen? You’ll discover new ways of being creative at work, at home, and everywhere else in your life.
Klara Lindberg works as a Creative Liberator & Educator with a focus on creative coaching, teaching and lecturing in creativity, advertising and design. She worked as Art Director for over ten years at BBH NY and 72andSunny NY, among others. Klara has lived and worked in New York since 2011.
Magnus Frederiksen is an Illustrator, graphic designer, and lecturer with a focus on the concept of creativity. He has worked in the industry for 20 years. Taught for 12 of them. Joined the boom of drawing books and released books such as the Fetish Coloring Book and the Microscopic Monsters Coloring Book.